Dundee Gym Stories
I was brought in by Dundee Kim to create a series of ten short-form social videos for his boxing and fitness gym – content designed to feel real, local, and genuinely persuasive. The goal wasn't just to show the gym, but to capture what makes Dundee's approach different: the blend of boxing, pilates, and strength work that's helped so many clients transform both physically and mentally. Across the series, we spoke with members about their progress, filmed training sessions, and highlighted the energy that defines the space.
The content also introduced Tom Cowling, a UK boxer training with Dundee for upcoming fights, helping position the gym as a hub for serious athletes as well as everyday members. Shot over a few hours with a fast turnaround, each video was edited with custom graphics and subtle motion design to stay true to Dundee's established branding while giving his online presence a professional, polished edge.